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Target Aims at Bath and Body

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By: Jamie Matusow

Editor-in-Chief

Minneapolis-based Target is rolling out its bath and body department this month. Target Bath & Body will focus on 20 brands. Sixteen of the brands are exclusive to Target; the other four are available regionally at other retail outlets, but found nationwide only at Target. The new department will be offering beauty collections with a global flair, tapping into beauty rituals from countries around the world.

According to Target, the products are designed to look and feel like department store products, but at an economical price. The boutique-like beauty brands are designed to appeal to men, women and teens with everything from scrubs to toothpaste to shower gels. The department also features a host of bath accessories.

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